- 2017 media acquisition volume in line with 2016’s high & well above the 5-year avg.
- Media companies that made most acquisitions include Disney, Condé Nast, 3BL Media, Momentus Entertainment Group, HAAWK, Inc., Cision, Conversion Point Technologies
- Most common categories among acquired companies include: Advertising, Media & Entertainment, News, Digital Media, Marketing, Software
As the future of media remains in flux, acquisition has been the go-to tactic for industry players to strengthen their ability to compete and solidify their significance.
Here’s a deep dive into Crunchbase’s recorded acquisitions made by U.S. media companies (specifically those tagged as Media and Entertainment & Digital Media).
Strong Deal Flow: 138 acquisitions were made by media companies in 2017 – in line with 2016’s high and well above the five-year average:
2. Media companies that made the most acquisitions tell the following stories:
- Broadcast media company going all in on digital – Disney
- Publishing companies increasing the size and quality of their audience reach – Condé Nast, 3BL Media
- Entertainment group converging media with advertising, product, and gaming – Momentus Entertainment Group
- User Generated Content platform increasing its supply and ability to monetize content – HAAWK, Inc.
- Media service companies acquiring to increase the services they can offer – Cision, Conversion Point Technologies
Here are the details:
3. Among acquired companies, the most common categories included: Advertising, Media & Entertainment, News, Digital Media, Marketing, Software:
What this Means for Media Companies:
Media companies are recognizing the need to innovate in order to maintain relevance and the data shows they’re finding acquisition to be an effective option to do so.
Media companies with ambitious goals to develop new businesses in 2018 can take cues from other company acquisitions when considering whether to buy, build, or license their way into these new businesses.